I’m Emma, and I design everything for Alf & Alba from my home in Brierfield, Lancashire. Married to Chris (Westy to everyone other than his mum) and mum to 4 year old Alfie and 1 year old Tommy. I started my business following our wedding in October 2017 - after months of planning, booking, making and printing, I was so sad when the wedding creativity was over that I decided to use my background in design to help others materialise the wedding stationery they were dreaming about into the real thing.
I’ve always been creative and have worked in the design industry since I graduated in Fashion Design 10 years ago. Six of those I’ve spent, most recently with Ellesse, working on their men’s and ladies sportswear ranges for both the UK and international markets.
I’m originally from Scotland, and more specifically, from a small town just outside of Edinburgh. Incidentally, ‘alba’ comes from a Gaelic term meaning ‘Scotland forever’, so as a Scottish ex-pat residing in England, I liked the reference to home when it came to deciding on a business name. The ‘alf’ part was named after my eldest son, Alfie.